Reputation mechanisms encourage fulfillment of promises, especially in contexts where legal enforcement of contracts is too expensive (e.g., for low-value transactions in an e-commerce setting). Studies of cooperation in simpler settings, such as the iterated Prisoner's Dilemma, typically provide only a single choice for participants (cooperate or defect) and do not allow participants to select their partners. Laboratory experiments with reputation in a market context allow a richer range of behaviors since participants choose their trading partners so can react to poor reputation by ostracizing or offering worse prices (i.e., price discrimination) in addition to not fulfilling contracts (i.e., defecting).
Information aggregation:
Theory and human-subject experiments illustrate the behavior of mechanisms using quantum information processing.